baseball section of newspapers on the way going to school. In the school, on free time he always talk about yesterday’s baseball game with his friends. When there is a match of LG Twins VS Hanhwa-Eagles in Seoul, he goes to stadium with his friend who is the maniac fan of Hanhwa-Eagles. In the evening, wherever he is being, he always watches baseball game on his DMB TV. Sometimes on weekends, h
Baseball 1,0
태생이 모기업에 의존적인 형태의 프로야구단
과거에는 지상파 중계로 노출효과가 야구단 운영비보다 많은 구조
기업의 안정적인 자금 공급으로 야구단의 無마케팅
하지만 지상파 중계가 줄어들고 관중수가 줄면서 노출효과 급감
기업마저 외면하는 야구단 운영
브랜딩
Baseball club marketing why important?
fans of baseball are growing up because they play well recentrly
we can find out that baseball began to be popular since 2006year
if we look at the this graph. this graph show us fan growing up.
it's been grew up six this year
But ,they don't get benefit though
Official record is surplus but In fact, it is deficit
we will discuss ab
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
Korea National Baseball Team
2006 WBC
Semi - Final
2006 WBC
Semi - Final
2009 WBC
Second Place
INTRODUCE THE LOTTE GIANTS
History
Hometown : Busan, Ulsan
Establishment : 1975
Title : 2 times Korean series winners in 1984, 1992
In 2011 : Coach, Yang seungho, 3rd place
Emblem & Mascot – Nuri, Ahra, Piri
Team Records
The number of audiences in 2011
환경변화
선수의 연봉 증가로 티켓값 증가
경기장 팬들이 TV로 이동
인터넷과 정보기술을 이용
새로운 고객분석 도구개발
새로운 제품 및 서비스를 제공
새로운 마케팅 도구 역할을 하는 온라인 채널 제공
비즈니스 모델 혁신을 통한 수익 증대
MLBAM(MLB Advanced Media)
Net marketplace(e-hub)
다수의 구
Current State of Sport Facility
Main Stadium
Assistant Stadium(Baseball Stadium)
Pool
Squash Court
Aerobic Room
Ice Rink
Multi Gym
Fitness Room
Tennis Court
Bowling Alley
Indoor Driving Range
Chal-Kak Pictures Inc.’s
Manufacturing
General Manager
Rae-Gyeong, Lee
We update machines regularly.
When a machine isn`t work, we can call a mechanic to fix it!
We own our homepage for customers,
so they can down load the sticker photo by file.
We`ll cooperate with DisneyLand and Baseball stadiums.
At early stage, we target the family customers in US market.
When maturi
3.2 Target Markets
▪ Geographic
- sports stadium
- Rural or metropolitan area
▪ Demographic
- over 20, male or female
▪ Income, occupation, education, Religion, nationality, ethnical group
- It doesn't matter. Just matter people who are interested in sports, baseball and american football
▪ Psychographic
- people who watch games on TV or
stadium
Absence of certain star player
Lack of the sense of connections
Negative awareness about SK
(ill-mannered game and boring play)
5 working days
Set up the culture for spare time
2.6milion citizen in In-cheon
WBC, increasing the interest in the
Baseball through the Olympic.
Follow-up sports clubs that introduce the sportainment
Flexibility in the record